A series of steps you repeat every time you need to design something.
Why is it important?
1. Improves consistency
2. Ability to plan and time your work
3. Raises the quality of your work
4. Communicate more effectively in a more professional way
Steps of the Creative Process-
Research-
Research the client and the competition. Get online, look in magazines, listen to music, pay attention to the world around you...whatever you need to do to get inspired.
Brainstorm/Inspiration-
Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Who is my client? What kind of message am I trying to communicate? What am I trying to tell my audience? What kind of color/style will work for this audience?
Sketch-
Sketch to get your thought out to work through ideas.
Execute-
Implement your ideas. Combine type and imagery into a well developed composition. Utilize design principles and visual organization guide lines to help. Try techniques, explore possible options, and analyze the outcome. If you get stuck, walk away and clear your head. If the piece doesn't look like you imagined, and it isn't working, try another idea. Forcing an idea won't look good.
Critique & Revise-
Make sure the design effectively conveys the message to the intended audience. If it doesn't, go back and tweak the composition until it does. Asking others their opinion will help with this process.