Tuesday, April 24, 2012

Stationary Package

Stationary Package- The printed pieces that a company utilizes for communication processes
  • When establishing a business, it is important all communications are well coordinated and the message of the organization is presented consistently.
  • Includes business card, letterhead, and envelope design
  1. Business Card-
An essential part of a stationary design. When you hand someone your business card, they will form an opinion about you. Says something about your companies mission and what your trying to accomplish. Colors, shades, fonts, and gloss also make a big difference.

Typically includes:
  •  Logo
  • Company name
  • Employee name
  • Title
  • Phone number
  • Fax number
  • Email address
  • Company address
  • Web address
Design Tips:
  • Must be 2x3.5 inches
  • Horizontal or vertical orientation
  • Check for accuracy
  • Check for unity...continuity among other pieces 
  • Typical margin- .25" to .125"
      2. Letterhead-

A printed piece of paper used to send letters, memos, etc.

Typically includes:
  • Logo
  • Company name
  • Company address
  • Phone number
  • Fax number
  • Web address
Design Tips:
  • Must be 8.5'' by 11"
  • Must be vertical orientation
  • Must leave room to write the letter, memo, etc. 
  • Big empty space in the middle
  • Check for accuracy
  • Check for unity...continuity among other pieces 
      3. Envelope

The packaging the contains the letter/form when being mailed. Standard #10 envelope

Typically includes:

  • Logo
  • Company name
  • Company address
Design tips: 
  • Must be 9.5" by 4.125"
  • Horizontal or vertical
  • Must leave room for recipients address or stamp
  • Check for accuracy
  • Check for unity...continuity among pieces